Plant-Powered Plates: Why Vegan Options Are Booming at Restaurants

Jim Moore • March 27, 2024

Affordable Strategies to Meet the Growing Demand

Diners are increasingly seeking plant-based options when they eat out. This trend is impacting both local and chain restaurants, forcing them to adapt their menus to cater to a growing vegan demographic.


According to a 2023 Plant-Based Foods Industry Report:, the U.S. retail sales of plant-based meat alternatives have skyrocketed, reaching over $7 billion in 2023. This surge in demand is spilling over into the restaurant industry, where diners are requesting flavorful and satisfying vegan dishes.


So, how can restaurants respond to this trend without breaking the bank? Here are some cost-effective solutions:

  • Embrace versatility: Highlight existing vegetarian dishes that can be easily made vegan with minor modifications. Consider offering a "veganize it" option, where diners can swap cheese for plant-based alternatives or remove dairy elements from existing dishes.
  • Get creative with plant-based proteins:  Lentils, beans, tofu, and tempeh are all affordable protein sources. Explore incorporating them into hearty salads, bowls, and stir-fries.
  • Think seasonal and local: Partnering with local farmers can ensure access to fresh and affordable vegetables. Seasonal produce allows for menu rotation, keeping things exciting for diners.
  • Focus on flavor: Don't underestimate the power of spices and herbs. Experiment with bold flavor combinations to make even the simplest vegetable dishes stand out.


By implementing these strategies, restaurants can cater to the growing vegan demand without sacrificing profitability.  This shift towards plant-based options not only caters to dietary needs but also reflects a growing awareness of sustainability and ethical food choices.  Check our blog articles for vegan options that are designed specifically for restaurants and include recipes to serve 30 guests and the cost of each of the ingredients.


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